Making a big impact without the big spend.
Remington — that’s the line of personal grooming products, not the guns — suffered from low awareness and limited distribution. Their category’s crowded with bigger names, some of which can rely on a brand halo to keep their advertising spending the grooming category low. Further complicating things, their holiday campaign needed to target two very different consumers: Women shopping for curling wands, flat irons and blow driers and men shopping for beard trimmers and shavers.
Despite the divided consumer target, the Remington campaign drove sales lift that achieved 123% of goal. The success was thanks to a smart media mix: It relied on print ads targeting women and a unique digital partnership with the gaming platform Twitch to drive awareness with men. These tactics were supplemented with digital display and proximity-based marketing to connect to consumers in-store and drive our message right at shelf.
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A coveted jogging stroller brand, reborn as a lifestyle brand.
What happens when two brands become one.