Quest Dehumidifiers | Rebrand

Brand building that captivates cultivators.

Challenge

As the legal cannabis industry continues its rapid growth, competition has become fierce. Suddenly Quest, an established brand of dehumidification equipment for indoor growing, found themselves competing against hungry upstarts who were jumping into the category with fresh energy. Further complicating their efforts - Google and Facebook, the two biggest ad networks, do not allow cannabis advertising on their platforms.

Solution

LSB’s first order of business: elevate Quest’s brand identity system to signal their category leadership position. Next, LSB developed a solution to the Google/Facebook blockade: a thought leadership strategy to position Quest as the undisputed category captain that leveraged earned media vs. paid media.

Results

Increased share of voice from 6% to 93% in two years.

To bring that identity to life, we developed a brand suite that repositioned Quest as a leading environmental control brand committed to solving growers’ biggest problems.

That included everything from a new logo and brand promise to brand guidelines, collateral and packaging.

RESULT

  • +87%

    SOV IN TWO YEARS