Merci

Designing a fresh, floral look for a new French bistro.

The Situation

When the owner/operator of a restaurant on Madison’s iconic Capitol Square approached LSB, she was preparing to relaunch after three shuttered months. Trish Davis had a new business model, a new name and a brand story in mind. What she needed was a visual identity to match the brand story.

The Solution

The new Mercí is a concept based on the appreciation of French food. Simple, modern, warm, friendly and approachable. Floral and botanic motifs, French blue, and sans-serif fonts one might recognize from Paris represent not just French aesthetics, but also evoke the essential farm-to-table sensibility.

“The team at LSB had a deep connection to my future and vision. Best yet, they brought a refreshing perspective and point-of-view. I never would have gotten to where I needed to be — and certainly not on the timeline I needed — if it hadn’t been for them.”

Trish Davis, FOUNDER + OPERATOR, MERCI

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