Designing a fresh, floral look for a new French bistro and bar.
When the owner/operator of a restaurant on Madison’s iconic Capitol Square approached LSB, she was preparing to relaunch after three shuttered months. Trish Davis had a new look, a new business model, even a new name and brand story in mind. What she needed was a visual identity to match the brand story.
The new Mercí is a concept based on an appreciation of French food. Simple, modern, warm, friendly and approachable. Floral and botanic motifs, French blue, and sans-serif fonts one might recognize from Paris represent not just French aesthetics, but also evoke the essential farm-to-table sensibility.
What We Did
“The team at LSB had a deep connection to my future and vision. Best yet, they brought a refreshing perspective and point-of-view. I never would have gotten to where I needed to be — and certainly not on the timeline I needed — if it hadn’t been for them.”
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