Loewen | Brand Awareness Campaign

Increasing brand awareness and driving leads.

Challenge

Loewen is a super-premium custom window brand — these windows go into 10,000+ square-foot homes. There had been no marketing support for nearly a decade. Loewen suffered from low awareness among key target audiences.

Solution

In-depth, 1-to-1 research with architects. New brand positioning. Brand building and lead generation: print, paid search, display/PPC, landing pages.

Results

350% increase in leads to dealers.

OUTSTANDING RESULTS

  • 202%

    Paid search goal

  • +284%

    Traffic to website

  • +350%

    Leads to dealers