Loewen | Brand Awareness Campaign
Increasing brand awareness and driving leads.
Loewen is a super-premium custom window brand — these windows go into 10,000+ square-foot homes. There had been no marketing support for nearly a decade. Loewen suffered from low awareness among key target audiences.
In-depth, 1-to-1 research with architects. New brand positioning. Brand building and lead generation: print, paid search, display/PPC, landing pages.
350% increase in leads to dealers.
Paid search goal
Traffic to website
Leads to dealers