Kindred Creamery | Insight-driven brand profile & positioning cultivates desire
Taking a B2B brand to the consumer.
Meister cheese company is a company in Wisconsin who is 100% B2B. The interesting thing about Meister’s proposition is humane treatment of animals. They allow the cows to graze in fields rather than confined in stalls, don’t allow cropping of tails and have an overall policy of the fair treatment of animals. Our challenge was to create and launch a new consumer version of the brand, highlighting the philosophy of the company but keeping Meister as the parent brand.
After a deep dive with the client, we created a brand profile and positioning around the innocent archetype. This led and guided the rest of the branding effort from the name, Kindred Creamery which evoked the feeling of animal welfare to the brand design, packaging, and website. All of which aligns with the archetype and creates an coherent consumer brand.
A beautiful new consumer cheese brand.