Designing a modern cannabis brand.
Now that cannabis is legal in more than half the U.S. and Canada, a crowded and competitive marketplace has emerged. Everyone from former basement growers to Wall Street investors are eyeing the industry. That’s led to a surge of new cannabis cultivators and retailers struggling to differentiate their brands, which is critical if they’re going to build and sustain profitable businesses beyond the initial “green rush” – especially as prices drop and consumers have more options.
Our goal was to avoid obvious cannabis cliches and create a more refined brand look that is light, fun and visually appealing. To further differentiate from growing competition in the industry, the design intentionally skews feminine to appeal to a a cannabis audience that often gets less attention from cannabis marketers.
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