Briggs & Stratton | Internet-enabled Fleet

Driving traffic to a revolutionary internet-connected fleet management product.

Challenge

For professional cutters and grounds keepers, fleet management is a big headache. To help these small business owners better track and maintain their equipment, Briggs & Stratton developed a revolutionary internet-connected fleet management product. But how could the brand launch the product to this hard-to-find audience?

Solution

Hyper-targeted media to drive awareness in digital channels relevant to small fleet owners. Strategic orchestration of digital media touchpoints to maximize reach and ROI.

Results

Tripled qualified traffic to the website resulting in increased product awareness and inquires.

Crushing It

  • 3.7+ MM

    Impressions

  • +300%

    Increase in site traffic