Briggs & Stratton | Delivering interest among fleet managers
Driving traffic to a revolutionary internet-connected fleet management product.
For professional cutters and grounds keepers, fleet management is a big headache. To help these small business owners better track and maintain their equipment, Briggs & Stratton developed a revolutionary internet-connected fleet management product. But how could the brand launch the product to this hard-to-find audience?
Hyper-targeted media to drive awareness in digital channels relevant to small fleet owners. Strategic orchestration of digital media touchpoints to maximize reach and ROI.
Tripled qualified traffic to the website resulting in increased product awareness and inquires.
Increase in site traffic