Lindsay, Stone & Briggs | Archetype Wine

Strategy + Design + Wine = Sexy

Challenge

At Lindsay, Stone & Briggs we have a strategic planning process that’s based on archetypes. The process doesn’t end with a strategic plan but is embraced by our creative process as well. We wanted to find something that demonstrated, in a tangible way, how we integrate strategy and creative archetypically.

Solution

Enter wine. Wine has very distinct personalities that can be described archetypically so we did what any creative department would do—drank wine while working on a concept for each archetype. Design, art direction and voice are all carefully built around each archetype. It's a fun, interactive way for our clients to experience our process.

Results

Happy clients and mentions from Graphis, The Dieline, CSS Design Awards, Awwwards and more.

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