Brand Strategy
Competitors can under-price you. They can out-feature you. But if people care about your brand, none of that matters.
Brand positioning
Consumer insights
Insight mining
Research
Channel planning
Marketing ROI
Naming
We focus on finding the intersection between your distinctive brand benefits and the motivations of your consumers. We help you discover the emotional driver at your brand’s core—in a real way. No BS. Then we translate all of that into a system that jumpstarts your brand. We've refined the process so it's quicker than you think, and easier to align on than you're used to.
WHAT DOES OUR JUMPSTART PROCESS LOOK LIKE?
This is the discovery and kickoff process that helps define your brand’s true north. This could include a 5Cs landscape analysis, a Jumpstart Workshop and insight mining. All inputs to your brand profile.
In order to grow, brands need to be built for the way consumers purchase today. We’ve built tools to help accelerate growth—down to a dating gut-check app for logos, LogoLove.
Media consumption’s fragmented. That’s why brands have to employ a feedback loop and optimization strategy in order to get results while spending efficiently.
"Do you guys eat unicorn meat for breakfast?"
Marge Anderson, EVP, Slipstream
Do you have a project in mind?
TELL US ABOUT ITOur Brand Strategy Work
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Brand building that connects with cannabis cultivators.
Quest
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A beloved stroller brand reborn as a lifestyle brand.
BOB Gear
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Repositioning a corporate identity.
Ascendium
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Reflecting a community's vibe.
Destination Madison
