Cannabis — and we’re talking about the legal kind here — is going increasingly mainstream. Cannabrands are everywhere in certain corners of the world. It’s a booming industry, and yet, it’s an industry that suffers from a bad case of visual sameness.
With recreational use of cannabis legal in eight states, and medical use legal in more than a dozen more, dispensaries are popping up all over the country. Growers are making names for themselves industry. Celebrities from Snoop to Woody to Whoopi are getting in on the action.
But there’s also a lot of really awful cannabis branding. Corny weed puns are everywhere. Dated visual references to the ‘60s and ‘70s drip off packaging. Green crosses beckon from strip malls.
I wonder: Why are there so few great cannabis brands? I suppose it’s early days for legal cannabis branding, but I’d like to see some more great cannabis branding, at the very least, some good cannabis brand logos for starters.