Creativity, News

Winchester named president of LSB

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Move strengthens strategic role of creative throughout agency

September 22, 2016 — Madison, WI — Madison-based Lindsay, Stone & Briggs (LSB) has named Bill Winchester president of the 38-year-old agency. Winchester has served as LSB’s chief creative officer for the past 15 years, spearheading campaigns that have garnered Effies, Clios, a Shorty Award and an O’Toole for the agency.

The move reflects an agency culture in which strategic creativity is increasingly paramount across all disciplines, including advertising, digital and public relations. Phil Ouellette, who was promoted to CEO last year, previously held the position of president. At that time, Marsha Lindsay was elevated to Chair.

“Bill reminds us every day that creativity is at the heart of what we all do in this business, and his leadership pushes us all to strive for great work,” Ouellette said. “Clients and colleagues alike have long looked to Bill for creative leadership and the elevation to president reflects that.”

Prior to joining LSB in 2002, Winchester held creative positions at Carmichael Lynch, Colle McVoy and Campbell Mithun. At LSB he has overseen campaigns for Chiquita, Rayovac, Tampa General Hospital, Roth Cheese, Marshfield Clinic, TriCalm, Saris Cycling’s PowerTap and more.

“The opportunity to serve as president of LSB speaks volumes about the focus the agency has placed on acknowledging the critical role creativity has here,” Winchester said. “All of us at LSB are laser focused on creative solutions to our clients’ challenges whether we work in the creative department or not – and that’s what sets LSB apart.”

In recent months LSB has grown with the addition of clients including EatStreet, UAS Labs and new brand assignments from existing clients including Spectrum Brands and Briggs & Stratton.


About LSB

Lindsay, Stone & Briggs is the ad agency that specializes in the successful launch of new brands and the revitalization of brands through the successful launch of innovations. Marketers served range from the Fortune 100 to VC infused start-ups. In 2014, Ad Age named the firm Small Agency of the Year for their creative skills and thought leadership.