Lindsay, Stone & Briggs’ Chief Creative Officer Bill Winchester and Head of Digital Todd LaBeau have teamed up to create a panel proposal for SXSW Interactive 2014 held in Austin, Texas March 7-11, 2014.
Bill and Todd’s panel is titled “Brand Videos for an ADHD World: Six Second Stories.” They will explore what makes a good story and how brands can use the fundamentals of storytelling to entertain and connect with customers short video. When done right, short video can drive views, amplify content sharing and turn on widespread community interaction.
SXSW interactive attracts digital creatives from every corner of the world with an active interest in everything from design, government, entrepreneurism and non-profits to life sciences, space exploration, food, fashion, sports and green technology. The voting period is open now and closes September 6, 2013. Good luck Bill and Todd!