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LSB Marketing Toddcast: Ideas on Technology and Marketing

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Episode 4 of the LSB Marketing Toddcast takes a slightly different direction than the previous episodes. Instead of our usual “how-to” discussion, Todd LaBeau sits down with Boone Sesvold, head of LSB’s technology interactive division, and does what they do best—create cool ideas for using technology and marketing to help brands engage with their customers.

The axis of offline and online user engagement is undeniably the sweet-spot for all marketers. This unfiltered discussion is how LSB approaches these marketing challenges to provide user value through technology.

What you’ll find in the episode…

Join the discussion. How do they get those ideas?

Todd had the recorder running long before Boone was told they were live. Eavesdrop on them as they forecast trends and think about brand innovation. It’s a rapid-fire chat in which both riff off of each other and take ideas to unexpected places.

In the first eight minutes alone, they cover ideas including:

  • The latest on RFID (Radio-Frequency Identification)
  • Inventory tracking leading to a payment app
  • Playing basketball like you’re Michael Jordan
  • Watching a classic game like you’re in the front row
  • Racing the pros
  • Brand integration with Fitbit or Apple Health
  • Instant coupons outside your competitor’s door

Banners, websites and online radio are now the norm

It’s no longer a question of whether or not your brand gives banners a try or develops a solid website with a good user experience. Today, these are the “table stakes” for doing business.

Now, the question is how do you take the latest technological advances and use them in a way that provides value and makes your brand matter to consumers?

Should you jump on the latest technology and marketing bandwagon?

Not every new technology is appropriate for your brand. Marketers should first ask if their target consumer is already in the space or soon to adopt. Then it’s a matter of whether or not the experience will actually benefit them. Will it be fun or informative? Will it make life easier? Will it make the brand matter?

No matter your business challenge, the key is to meet the consumer in both their head-space and their physical location. Let connected devices, big data and existing brand affinity work to your advantage.

Remember, RFID/NFC, beacons, and lasers are not just for Daft Punk concerts.


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