You’re recognized by US News & World Report for being the best in your region and nationally ranked in six specialties. How do you communicate it beyond a press release? Better yet, how do you make it matter?
To celebrate these big wins for Tampa General Hospital we created an interactive canvas ad on Facebook. Through vertical video, an image carousel of the hospital’s six nationally ranked specialties and a tilt-to-pan image of the community they serve, we gave consumers much more than a press release. The canvas ad created a dynamic experience that allowed us to share recent accolades and engage users in a meaningful way.
Not only was the canvas ad an effective and engaging way to communicate a complex message, it was an innovative new ad placement that displayed Tampa General’s commitment to being the best at everything they do, including social media advertising.