Contact: Amy Rohn
Feb. 4, 2016 (Madison, Wis.) ““Tampa General Hospital (TGH), one of the largest hospitals in Florida, has selected Lindsay, Stone & Briggs (LSB) as its agency of record. TGH is the primary teaching hospital for the USF Health Morsani College of Medicine.
To kick off the partnership, LSB will focus on refreshing the brand with the development of a meaningful and foundational brand strategy. LSB is also executing several immediate assignments to help TGH launch the refreshed positioning.
“I am positive that Tampa General’s mission and our approach to brand strategy and revitalizing brands will enable them to thrive and help more patients than ever before,” said Marsha Lindsay, chair and chief strategist at LSB.
Following initial projects, LSB will plan and execute the hospital’s marketing initiatives, creating a collaborative partnership that effectively shares Tampa General’s mission and services with the community.
“After seeing the agency’s work with other clients in the medical field, I felt the LSB team would be a perfect fit,” said Donna Gebbia, marketing director of Tampa General Hospital. “LSB has extensive experience in the health care market and we are confident that our collaboration with them will serve us well.”
Lindsay, Stone & Briggs is the ad agency that specializes in the successful launch of new brands and the revitalization of brands through innovations. Marketers served range from the Fortune 100 to venture-capital infused start-ups. In 2014, Ad Age named the firm Small Agency of the Year for its creative skills and thought leadership.