Rayovac needed to launch a new product within their portable power category. The product is one of the first of its kind on the market: Power Protect, a portable charging device that doubles as a panic alarm.
The product was to be launched just in time for back-to-school shopping. That timing meant we could position it as the perfect gift for college, high school and middle school students as it provides peace of mind for both parents and students.
LSB and Rayovac reached out to a variety of relevant media, and the result was an impressive land in O, the Oprah Magazine’s coveted O List, Back to School edition.