The last time Rayovac had an ad campaign running, Facebook was still in its infancy and George W. Bush was president. But as Campaign US recently reported, Rayovac is back, with the help of Lindsay, Stone & Briggs as its creative agency.
Rayovac’s new campaign, “The One Thing That’s a Sure Thing,” focuses on millennial moms, “the CFO of her household.” Read all about the fresh new campaign in Campaign US.
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