Brand Strategy

New work: Radio Zoology Lessons with Harker Heating & Cooling

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Polar Bear.

Polar bears may have to live in cold climates, but you don’t.

Camel

Camels are built for the heat, people aren’t.

Why radio?

Harker was already an established brand within Madison. They didn’t need a visual to convey the message and get people to act.

Radio is efficient. Best yet, it’s a frequency builder. And Harker needed frequency to help remind Madisonians to get their homes serviced.

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Brand Strategy

Brand strategy isn’t something we do from time to time, it’s one of the cornerstones of our business. So we think about it a lot.

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