Pneuma Respiratory, a fast-growing pharma and health-tech startup, has hired Lindsay, Stone & Briggs (LSB) to develop and execute its public relations strategy.
Launched in 2015, Pneuma Respiratory is based in Boone, North Carolina. With a global team of leading researchers, physicians, designers and engineers, Pneuma has created the world’s first fully integrated digital soft mist inhaler. Using exclusive digital droplet ejector technology, Pneuma’s integrated device has the potential to ultimately deliver a spectrum of novel therapies, including biologics, through the lungs.
“Pneuma has an incredible story to tell, and its device has the potential to impact millions of people worldwide,” said Amy Rohn, senior vice president, director of public relations at LSB. “Health technology is evolving at a rapid pace, and Pneuma is at the forefront, working to solve real-world problems. Our plan is to make sure the world knows about it.”
LSB is working with Pneuma leadership to develop the company’s public relations strategy, content development and thought leadership to increase awareness of the company’s novel approach to improving delivery of asthma, COPD and other drugs via the lungs.
From increasing hospital patient counts, to driving enrollment for health plans, LSB has extensive healthcare experience, with a robust team of experts capable of navigating the category. In the past 13 years, LSB has received 42 Asters and 39 Healthcare Marketing Report awards for a variety of healthcare campaigns.
“LSB has proven their expertise within the healthcare market time and time again,” said James Bauler, director of business development at Pneuma Respiratory. “We’re confident in their ability to effectively share Pneuma’s technology through a creative and integrated approach to public relations.”