January 21, 2015 –MADISON, Wis. –Phil Ouellette has been named CEO of Lindsay Stone & Briggs (LSB).
He most recently served as the ad agency’s president and chief operating officer (COO). Ouellette assumes the role from the firm’s founder Marsha Lindsay, who continues as LSB’s chairman while serving clients as LSB’s chief strategist for growth, branding and innovation.
“At LSB, we’ve always prided ourselves on being thought leaders about what’s next and best for marketing effectiveness,” Lindsay said. “I look forward to continuing to collaborate with Phil and the LSB management team on this.”
Ouellette joined LSB in 2000, became a partner in 2006 and was named president and COO in 2011. He has a Masters in international management from Thunderbird School of Global Management, which launched his career as a business strategist at companies such as Honeywell. His considerable digital know-how is reflected in his role as co-founder of a social gaming company serving clients around the globe.
“We have all the pieces in place to continue to grow our clients’ brands in an increasingly digital, social and mobile world and to build on the successful 38-year track record of Lindsay, Stone & Briggs,” Ouellette said.
Lindsay, Stone & Briggs was founded in 1978. In 2014, Ad Age named the firm Small Agency of the Year for its creative skills and thought leadership. The firms’ specialty in the positioning and launch of innovations for multinational clients, the Fortune 100 and major regional marketers. LSB serves clients across North America from their headquarters in Madison, Wisconsin.