Brand Strategy

New Work: Luxurious Craftsmanship Shines in Loewen Ads

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Loewen Windows: I'm not the one in the family with a passion for books. Loewen Windows: Maybe it's just me ...

From a distance, windows tend to look the same.

Likewise, high-end window advertisements often make the same boasts: Craftsmanship, vision, custom design.

The same claims. The same photos of big, beautiful homes.

For this campaign, LSB worked with Loewen on an idea that would speak to two audiences. The primary audience was high-end residential architects. The secondary audience was the homeowners who employ high-end residential architects.

How did we communicate that Loewen windows and doors are made with meticulous craftsmanship and attention to detail?

We did it with an idea:

Windows themselves can create a spectacle so powerful it becomes the soul of a home.




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Brand Strategy

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