January 15, 2015 (Madison, WI) –Marketing strategist Lindsay Ferris, who has led the General Mills account for the past six years at McCann, has joined Lindsay, Stone & Briggs as Senior Vice President, Chief Marketing Strategist. She’ll serve the firm’s largest clients and be a key member of the LSB management team.
Ferris has been with McCann since 2008, most recently serving as SVP, Group Account Director. Other brands for which she’s had strategic responsibilities over her career include Coca Cola, Unilever, Burger King, Toro, Wells Fargo, Northwest Airlines and the Partnership for a Drug Free America.
“Lindsay brings a great mix of strategic planning and integrated marketing skills to LSB. She’s successfully revitalized many brands and launched many new products across several categories. Her experience and know-how will benefit all of our clients,” noted Rick Stone, EVP, Director of Brand Strategy at LSB. “We’re especially excited about her collaborative leadership style which is one of LSB’s hallmarks.”
“I was drawn to LSB because of its specialty in all that it takes to launch and revitalize brands as well as the firm’s capability to deliver paid, owned and earned solutions and its reputation as a thought leader,” explained Ferris. “And how can I not join an agency where my first name is already on the front door?”
Ferris is an alumna of the University of Wisconsin-Madison and previously worked in the UW office of news and public affairs.
Lindsay, Stone & Briggs is the ad agency that specializes in the successful launch of new brands and the revitalization of brands through the successful launch of innovations. Marketers served range from the Fortune 100 to VC infused start-ups. In 2014, Ad Age named the firm Small Agency of the Year for their creative skills and thought leadership. LSB is also internationally known for its annual three-day Brandworks University®. Referred to as the TED of marketing conferences, each year 350 executives from major brands make a pilgrimage to learn next-generation marketing practices from LSB.