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Marsha Lindsay writes for CMO.com: Why Brands Underperform

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In her CMO.com article “To Get Anywhere, You Need to Know Customers’ Path to Purchase,” CEO Marsha Lindsay reflects on the marketing underperformance of many brands and companies. “A marketer’s only defense is a strong offense,” she states. “Few do it well. And many don’t do it at all”¦ In a world where your business can be disrupted overnight, you need to know where you’re vulnerable—and, better yet, where you can disrupt others before they disrupt you.“

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