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Marsha Lindsay Tells CMO Readers the Importance of Understanding Habit

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In a recent guest post on Forbes’ CMO Network (“Marketers Need to Make a Habit of Understanding Habit”), Lindsay, Stone & Briggs CEO Marsha Lindsay emphasizes the importance of advertisers and marketers understanding consumer habit. “From daily routines to the brands we buy, humans desire the simplified decision-making that habituation provides,” making habit an essential factor to consider when developing approaches to adverting and marketing.

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