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Marsha Lindsay covers Disruptive Marketing for Forbes CMO Network

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In a Forbes CMO article “Marketers, Are You Prepared To Disrupt Competitors Before They Disrupt You?” Marsha Lindsay writes of disruptive innovation as a key to marketing success in today’s cluttered media landscape.

Among the insight she gives, Lindsay lists 7 essential competencies for every marketing executive to strive for. “Understanding even three or four would help any marketer thrive in a world of disruptive threats and opportunities.”

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