MADISON, Wis. –Lindsay, Stone & Briggs (LSB) launched three new, targeted websites for Saris Cycling Group, a Madison-based cycling equipment manufacturer.
LSB worked with Saris to create three distinct websites, each of which appeals to the target for the specific brands which can vary dramatically. Saris’ CycleOps brand (www.cycleops.com), for instance, is targeted to serious bike-enthusiasts and competitors who need tools to measure their training regimens. On the other hand, Saris bike racks (www.saris.com) appeal to a more casual rider and the site has a look and tone appropriate to that audience.
The new sites also offer ecommerce on the full range of Saris and CycleOps products which is an enhancement from past web strategies for the brands.
A third site (www.sariscyclinggroup.com)