August 16, 2016 (Madison, WI) – EatStreet, the largest independent online and mobile food ordering service in the U.S., has selected Lindsay, Stone & Briggs (LSB) as its agency of record to help accelerate growth and awareness nationally.
Founded in 2010, EatStreet has expanded throughout the U.S. to 250 cities, serving more than 15,000 restaurants. The Madison, Wisconsin-based company hand-picked LSB for its holistic approach to brand strategy, creative and integrated public relations in both the food & beverage, and tech sectors.
“Working with EatStreet is an opportunity that has our entire team energized,” said Marsha Lindsay, chair and chief growth strategist of Lindsay, Stone & Briggs. “Not only is this startup homegrown in Madison, which we love, but they have the vision and capabilities necessary to be a leader in their category. Positioning them as the go-to online food ordering service in key markets is our top priority.”
Through collaborative brand strategy, public relations and creative that resonates with the right people at the right time, LSB will extend EatStreet’s reach while positioning the brand as the top choice for diners looking for the easiest, most flexible way to order food online.
“LSB understands EatStreet’s goals as a brand and a business – and most importantly they understand our culture,” said Matt Howard, CEO of EatStreet. “We’re confident LSB will convey who we are as a brand, giving us room to grow as a company. After getting to know the team, I know we are in good hands.”