MADISON, Wis. –July 30, 2012 –Lindsay, Stone & Briggs today announced the hire of Amanda Veith as PR Account Director, effective immediately. Reporting to Vice President, Director of Public Relations and Partner Amy Rohn, Veith will be tasked with overseeing public relations activities for clients including TriCalm and Softcup.
“Amanda’s deep digital, social media and content production experience will bring more depth to our approach to PR and social media as we continue to drive strategic integrated marketing for LSB’s clients,” said Rohn. “She has a keen grasp on how to shape PR, new media and content experiences around consumer behaviors, which will enhance the way we use PR to drive brands in today’s media landscape. We are thrilled to have her join the LSB team.”
A marketing and public relations veteran, Veith joins from Outrigger 3 Media where she served as VP of Digital Media, developing digital strategy and content for companies like United Way and Summit Credit Union. Prior to Outrigger 3 she held the same position at John Roach Projects, working on social media and web 2.0 strategies for a wide range of clients, including Famous Dave’s BBQ, Miller Coors and Coldwell Banker.
With a background in film production, Veith is passionate about creating content. Her work has garnered a long list of accolades over the years, including a Telly Award win for her work on United Way’s “Statisticks” video and a 2012 TED “˜Ads Worth Spreading’ nomination. A strategic thinker and collaborator, Veith has been delivering unique brand messaging for the past 17 years.
“I’ve been following LSB for a long time and have always admired the agency team’s ability to elevate brands by converting keen insight into progressive creative,” said Veith. “This is a very exciting opportunity, and I can’t wait to be a part of such a talented team.”