Madison, Wisconsin’s Lindsay, Stone & Briggs won their second CLIO Healthcare Award for the thirty-second television spot “Translating Science” created for TriCalm, an OTC anti-itch gel. The CLIO Healthcare Awards are a specific category within the greater CLIO Awards, a world-renown annual competition for excellence in advertising, design and communications.
Time and time again humor prevails in advertising, as our team knows well. This award-winning television advertisement features a quirky mom unexpectedly dropping in a scientist explaining for the camera how TriCalm works. With every piece of scientific jargon he recites, she translates it to an explanation understandable by the masses before rushing out as quickly as she showed up.
To view the hilarious and award-winning TriCalm ad, visit the LSB YouTube channel: Translating Science