MADISON, Wis. –The Public Relations Society of America-Madison Chapter held their 10th annual Alchemy Awards on October 20, 2011, and presented Lindsay, Stone & Briggs (LSB) with one award of excellence and two awards of merit for its public relations work.
The excellence award was given in the media relations category for work done for Michael Best & Friedrich. LSB’s campaign for Michael Best resulted in 17.4 million media impressions –over a 300% increase from the previous year.
LSB won a merit award in the integrated communications category for work done for Jewelers Mutual, a jewelry insurance company based in Neenah. LSB used solid research to emphasize the growing value of gold and diamonds and the need for jewelry insurance and put this research to work in nationwide pitches that resulted mentions in USA Today