MADISON, Wis. –Lindsay, Stone & Briggs (LSB), a Madison, Wis.-based advertising and public relations agency, added Amy Gunderson as Associate Media Director to its staff.
“We are thrilled to have Amy join the LSB team,” said Marsha Lindsay, CEO of LSB. “Amy comes to LSB with extensive experience developing strategic media plans to revitalize brands and launch new ones in a variety of industries.”
Gunderson’s responsibilities at LSB include identifying and leveraging target demographics and psychological insights to optimize media strategy in addition to clearly identifying which consumer touchpoints will achieve measurable objectives and deliver the maximum ROI.
Prior to joining LSB, Gunderson was an Associate Media Director at Starcom in Chicago, Ill., one of the leading, full-service media communications agencies.