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CEO, Marsha Lindsay on Forbes CMO Network: How Marketers Must Work To Cultivate Data’s Asset Value

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Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Forbes’ CMO Network titled “How Marketers Must Work to Cultivate Data’s Asset Value.” The article discusses the potential of marketing data to become a game-changing asset and how it’s imperative that everyone in an organization –from board chair on down –know how to make smarter marketing decisions faster, with the right data and analytics.

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