Behavioral Economics

Brand, Capabilities, Marketing Insights, Strategy

Jumpstarting the agency/client relationship: Q&A with Lisa Anderson

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Camille Sanzi

New and prospective clients often wonder what an agency’s onboarding routine is all about and how it differs from others. At LSB we make initial introductions and then as a team we enter what we call the Jumpstart process. It’s the beginning of a great agency/client relationship.

To give you some insight into the way we do things, I sat down with Lisa Anderson, our VP and Director of Account Planning.