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Culture, Social Media

Instagram or Snapchat: Selfie Filter Battle Edition

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Ellie Pierce

Fierce

Instagram or Snapchat
Can you even tell which is which?

“At the end of the day, just because Yahoo has a search box, it doesn’t mean they’re Google.”

So says Snap CEO Evan Spiegel.

So, I guess the logic follows: Instagram Stories now has selfie filters, but that doesn’t make it Snapchat.

The new feature is available on iOS and Android now—if you haven’t gotten it yet, you probably just need to update your app. It’s only available within the stories function, not within the main Instagram share.

What anyone who’s used Snapchat (and likely many who haven’t) will notice: They are remarkably similar to Snapchat’s selfie filters. It’s not a subtle riff. It’s a pretty blatant rip-off and one that follows a series of rip-offs.

It was only a few months back that Instagram rolled out stories, a feature that allows users to share slideshows, send direct/disappearing stories and videos and add custom décor to the top of your photos and videos.

We wanted to get some early reviews on this latest update, so we went to a few of the most active social media users in the office—all of whom, it should be noted, tend to favor Snapchat as channels for posting content, if not for consuming it.