There’s a saying from the movie The Shawshank Redemption: “Get busy living or get busy dying.” It could be applied to business as well.
Accelerated growth, or “get busy living” is the thing that virtually every business should strive for if they want to survive. Now, the saying for business might be “Get busy creating.”
CEOs, CMOs, agencies and creative people have been thirsting for something that smacks of a basic and irrefutable truth. Something that says, if we do this, success will follow. Well, here it is and I know it will have creative people (if they read the research, which admittedly, has a low statistical probability) jumping up and down.
It should also have CMOs and CEOs jumping up and down (which also has a low statistical probability).
I know you’re busy because you have Wall Street gnawing at your ass, so I’ll save you some reading time and give you a quick synopsis: Creativity matters.