Media + PR + Analytics

5 Ways You Can Improve Your Facebook Content Strategy

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Laura Kivlighan

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First off, let’s address the elephant in the room: Why am I focusing on Facebook content strategy? Isn’t Facebook (finally) on the decline—especially among coveted Millennials?

We hear of Millennials leaving Facebook often but in reality, they are still there, spending more time than ever and ready to consume your content.

Facebook is still the biggest social channel out there, and it’s the most important channel for the vast majority of social media marketers.

In 2016, Facebook announced that the average time on their platforms increased from 40 minutes per day in 2014 to now 50 minutes per day.

No other platform comes close.

facebook content strategy

Laura Kivlighan

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