News + Culture

CEO Marsha Lindsay Talks Branding With AdWeek

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Marsha Lindsay’s comments on past and present ads from Charles P. Rodgers bed company were featured in AdWeek’s Perspective column. Marsha noted “Who among us today could anticipate that in 100 years we’d be marketing the same product functionality with the same brand voice and sensibility?” in the article titled “This Company Has Endured for 159 Years by Keeping Its Beds Consistent. Ditto for Its Ads.”

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