Brand Strategy

Brandworks 2011

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Marsha Lindsay

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Simon Uwins from Tesco describes how Fresh & Easy Neighborhood Market gets such a loyal brand following from their customers.

On the heels of Lindsay, Stone & Briggs’ 20th annual Brandworks University, we are pleased to announce the topic for the 2011 Brandworks, (May 24-25th, 2011):

“Media Mix and Agency Match”

The conference will address include:

  • How to develop a media mix strategy now that touchpoints have exploded?
  • Since media mix can drive agency mix, how does a marketer determine, align and integrate what is now an explosion of service providers?
  • What does it really take to achieve “˜integration” of media, agencies and brand strategy? Is it even possible or realistic? What are the best and most realistic ways a marketer can actually direct, manage, track and optimize it?
  • Tell us other questions you’d like answered on this topic in the comment section below.

Coming soon: 2010 Brandworks whitepaper,announcement of 2011 speakers and “˜early bird’ registration specials.

Marsha Lindsay

Would hula hoop if put in an agency talent show.

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