Brand Strategy

Bill Winchester Sees Benefit in a Small Agency for Microsoft

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As Microsoft prepares for an agency review, EVP/Chief Creative Officer Bill Winchester breaks down the company’s brand challenges and why smaller agencies may be right for its jumpstart in this ClickZ article, titled “Microsoft to review Ecosystem of Agencies: What Are We Looking At?” “Small agencies have the ability to think creatively about the job, they don’t get so wrapped up in the machinery of what’s been done, Winchester explains.”We’re all together, we tend to hatch big ideas together.”

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Brand Strategy

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