Adweek quotes Bill Winchester on Spam's Global Success: "You Can't Go Wrong with a Picture of Food" - Lindsay, Stone & Briggs

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Adweek quotes Bill Winchester on Spam’s Global Success: “You Can’t Go Wrong with a Picture of Food”

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Lindsay, Stone & Briggs Creative Director Bill Winchester states “you can’t go wrong with a picture of food and an idea of what you can do with it”¦ That’s what they were doing [fifty years ago] and it’s what they’re doing now,” in Adweek’s recent article “The World Eats 3 Cans of Spam Every Second: How the 77-year old “˜miracle meat’ makes itself into a meal.” Referring to Spam, Hormel’s famous meat in a can as a mealtime hit around the world, Winchester comments on the company’s strategic use of color and global influence in a recent 2014 ad.

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