brand identity, consumers, Direct-to-Consumer, DTC branding, legacy brands, performance marketing, product design
Does DTC branding mean legacy brands are dead men walking?
earned media, integrated marketing plan, owned media, paid media, thought leader, thought leadership
Thought Leadership Strategies that Aren’t BS
Analyzing Marketing Data, data, data metrics, data sources, marketing data, optimization
Five Step Guide to Analyzing Marketing Data
health care, healthcare, healthcare advertising, healthcare branding, healthcare communications, on-demand healthcare
On-demand healthcare: How access and information are changing the game
brand, brand awareness, consumers, path to purchase, purchase
The Path to Purchase is Dead. Long Live the Path to Purchase.
brand, cooking, cooking habit, food marketing, food strategy, foodie, Millennials, Pinterest, recipe
Four Insights on Millennials’ Cooking Habits
Alexa, Amazon Echo, marketing, smart speakers, speaker, voice, voice marketing
Does Alexa own your brand?
Our Lady of Topo Chico, Topo Chico
Agency convinced its Topo Chico online church will attract “waves” of new biz
brand, branding, captivation, challenger brands, data mining, social listening
Are you a challenger brand, or just challenged?
ad agency, brand identity, branding, new clients, website development
Great Lakes selects LSB for branding work
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