Helping challenger brands pop their collars since 1978.

View Our Work

HI, WE’RE LSB.

We dig into business problems and unearth insights. Approach strategy creatively and creative strategically. Then we push the work out into the world with data-driven media.

SPECIALTIES
01

Healthcare

What do you want to do? Grow patient volumes? Steal market share? Push a new service line? Yes, yes and yes.

02

Home Environment

We've spent a lot of time working on smart strategies for getting your stuff into their homes. And garages. And yards.

03

Food & Beverage

Take one part deep passion for food and drink. Fold in profound insight. Serve up in data-driven media.

04

Cannabis

We're working with cannabis pioneers to find out what happens when an underground category goes legit.

THESE ARE OUR PEOPLE.

We are: Digital natives. MBAs. Art school freaks, tech geeks. We’re curious. We’re disciplined. And we’re passionate about what we do.

  • PR

    Amy Rohn

    "A messy desk is the sign of a brilliant mind."

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  • Finance

    Betsy Schuette

    Loves to travel, afraid to fly over large bodies of water

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  • Creative

    Bill Winchester

    Has actually won a bagpiping contest

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  • Digital

    Boone Sesvold

    Could host his own home DIY show

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  • PR

    Camille Sanzi

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  • Production

    Carolyn Hartley

    Currently practicing cat ventriloquism. Meow.

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  • Account Management

    Chris Reinders

    Committed to bringing back cufflinks as a necessary accessory

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  • Digital

    Ellie Pierce

    Fierce

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  • Account Management

    Emily Poklar

    Strictly observes a daily 2-hour online shopping regimen

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  • Media

    Erin Hall-Reppen

    Todd is a professional chinchilla wrestler in Mexico.

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  • PR

    Jake Miller

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  • Support Services

    Jane Mutch

    "Don't mess with me or my staff and all will be right in the world."

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  • Production

    Julie Herfel

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  • Creative

    Kelly Gutt

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  • Media

    Leanne Johnson

    Biceps and baked goods.

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  • Account Management

    Lindsay Ferris

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  • Account Planning

    Lisa Anderson

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  • Founder

    Marsha Lindsay

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  • Account Management

    Megan Henkel

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  • Media

    Nicole Etheridge

    Renowned expert on avoiding political ads.

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  • CEO

    Phil Ouellette

    Listens to Christmas music year-round.

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  • Account Management

    Shelley DauSchmidt

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  • Digital

    Todd LaBeau

    Quotes John Hughes movies 3x a day. Every. Day.

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JOIN OUR TEAM

WISCONSIN

Madison

1 S. PINCKNEY STREET #500
608 251 7070
[email protected]

MINNESOTA

Minneapolis

7912 RHODE ISLAND CIRCLE
608 469 4669
[email protected]