ClientBriggs & Stratton
You.Powered. for Briggs & Strattonhttp://www.youpowered.com
Briggs & Stratton tasked us to launch its You.Powered. initiative in a meaningful way. The story. The impact. The authenticity. Each had to hit the mark.
So, we did what we love to do. We told a great story, featuring an ordinary person doing extraordinary things—exemplifying the essence of You.Powered.
The result? In the first two weeks alone, more than 83 million earned media impressions, 800,000 video views and $56,000 raised for a local nonprofit. We think that’s pretty meaningful.