Client

Softcup

Campaign/Project

Softcup: Brand Launch


The major brands in period protection were outspending Softcup 10:1. And most women had never heard of menstrual cups, let alone Softcup. A strict budget and competitive market meant LSB had to make Softcup’s digital campaign as tightly focused and efficient as possible. Leveraging their Facebook presence and developing supporting content helped increase conversion rates, leading to a seven percent increase in overall sales with a budget even smaller than the previous year’s.

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