Client

Roth Cheese

Campaign/Project

Roth Cheese: Ultimate Shred Blends Product Launch


Roth Cheese’s Ultimate Blends line of shredded specialty cheeses needed the ultimate product launch. Our work started with naming and package design for the three products that made up the line ensuring consistency with the whole catalogue of Roth cheeses. LSB’s trade ad, landing page and in-store promotion (with a counter card, recipe book and on-pack IRC) supported the launch, showcasing the benefit that the blends can upgrade your recipes “from amateur to restaurateur.”

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