Roth Cheese


Roth Cheese: Ultimate Shred Blends Product Launch

Roth Cheese’s Ultimate Blends line of shredded specialty cheeses needed the ultimate product launch. Our work started with naming and package design for the three products that made up the line ensuring consistency with the whole catalogue of Roth cheeses. LSB’s trade ad, landing page and in-store promotion (with a counter card, recipe book and on-pack IRC) supported the launch, showcasing the benefit that the blends can upgrade your recipes “from amateur to restaurateur.”

6706_LSB_Website_ROTH-Ultimates01 6706_LSB_Website_ROTH-Ultimates02 6706_LSB_Website_ROTH-Ultimates046706_LSB_Website_ROTH-Ultimates05


What the heck are you doing? There is nothing down here. Click the
menu icon
to get around the site.