ClientBriggs & Stratton
Briggs and Stratton: Mower Mouth
Briggs & Stratton has a strong following among power equipment enthusiasts but many in the market for a lawn mower (especially new homeowners) don’t pay attention to the the engine brand. Luckily, Briggs & Stratton had some great new innovations to share. We got the press revved up, bloggers to post and followers to comment. And we launched a new quiet engine technology on social media with a contest that had folks submitting videos of themselves impersonating lawnmower sounds. Some great engagement and 3.3 million impressions later, LSB and Briggs & Stratton took home a coveted SHORTY Award.