Healthcare is an ecosystem made up of component parts including life sciences and pharma companies and researchers, clinical providers and hospitals, even payers. To understand healthcare, it’s important to understand the interplay between all components and the macro trends impacting each. The consumerization of healthcare, for instance, has changed the way healthcare marketers target and go to market. LSB has experience across the spectrum: We increased unique patient counts for clinics. We helped communicate product pipeline plans to investors and analysts for health tech and life science companies. We even drove above-goal enrollment for health plans. And we’ve got an award cabinet full of accolades to show for it.