Client

JAM Audio

Campaign/Project

JAM Audio: Find Your JAM sweepstakes


http://www.jamaudio.com

To help JAM reach a younger fan base, LSB devised a social media campaign leveraging the DVD release of the film, “Paper Towns.” It was a mystery themed contest that included clues that were quick, shareable and disappeared in seconds—a great reflection of the movie theme. We leveraged all the major social media channels where the fanbase hangs out including introducing a new Snapchat presence. In the end we exceeded our entry goal by more than 2x and grew our social followers across the board.

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