Saris - CycleOps


CycleOps: The Power Is In You

CycleOps’ messaging did a great job of delivering the products’ functional benefit but lacked emotional resonance. LSB’s strategy was build on the insight that the avid cyclists who considered CycleOps cared about cutting times, conquering hills and pushing themselves to be better. They are courageous and gritty, so we developed Saris’ new brand promise: “The power is in you to win. We can help you find it.” After that, it was high gear and the development of ads, videos, events and social—including a virtual training camp that made CycleOps users a community, not just a bunch of customers.





What the heck are you doing? There is nothing down here. Click the
menu icon
to get around the site.