The CPG world is being measured by how fast you move, how fast you innovate, how fast you drive increases in sales, share and margin. But all of that is pointless if you are not building on the solid base of a brand positioning that shoppers believe in and connect with. This positioning becomes the equity that drives customer lifetime value and can help drive your performance indicators in good times and bad. It can provide a platform for a pipeline of innovations to satisfy the marketplace. It’s LSB’s expertise in this type of positioning that can make your brand matter.